Penetration of mobile phones reached 98 per cent at the end of June, up from 89 per cent during the same month last year, according to the Communications Authority of Kenya (CA) statistics.“As at June 30, 2018, the number of mobile service subscriptions in the country stood at 45.5 million up from 44.1 million reported in March 2018. This also marked an increase of 13.2 per cent when compared to the 40.2 million subscriptions recorded as at June 330, 2017,” said the CA in its latest update. “This has resulted to increased mobile penetration of 97.8 per cent during the subject quarter from 95.1 per cent reported in the preceding quarter.”
The actual number of households with at least one mobile phone is probably 10 percentage points lower than the headline figure. Which is still a very high rate of mobile penetration. For comparison, the gross rate of connectivity in India stood at 65-75% last year.
The challenge for Kenyan entrepreneurs is to think of ways to exploit this potentially lucrative platform (beyond the exciting innovations in financial inclusion).